Lisa Jenkins
Changan KSA: Unified Digital Commerce for a Market Leader
Almajdouie Motors, the official distributor for Changan in Saudi Arabia, needed to elevate their digital presence to match their growing market share.
The primary challenge was architectural: how to present a diverse portfolio—ranging from the family-centric Changan line to the futuristic UNI series—without cluttering the user experience.
The goal was not separation, but cohesion. They needed a single, powerful digital flagship that could highlight the unique appeal of each vehicle line while driving conversions through a unified commerce engine. Additionally, the platform needed to integrate complex after-sales services, including a spare parts store and service booking, all while adhering to strict new data privacy regulations.
"We didn't just build a website; we engineered a unified commerce ecosystem that seamlessly adapts to showcase distinct product lines without fragmenting the brand."
In partnership with AGG, Bureau engineered a dynamic UX that serves as a single destination for all Changan customers.
The Approach
Rather than splitting the site, we created a fluid interface where the visual tone subtly adapts to the vehicle being viewed. Browsing a CS95 feels robust and practical, while the UNI-K pages introduce sleeker, tech-forward interaction patterns—all contained within one cohesive journey. To bridge the gap between browsing and buying, we deployed a WebGL-powered 3D Product Configurator.
This allows users to visualize trims and colors in high fidelity, significantly increasing engagement time and reducing the hesitation often felt before booking a test drive.
Innovation & Compliance
Beyond the showroom, the platform is a robust operational tool. We built a dedicated Parts Hub and a Certified Pre-Owned (CPO) section with real-time reservation capabilities, integrating directly with Almajdouie’s inventory logistics. To deepen customer loyalty, we developed the Changan Owner’s Hub, a portal for video tutorials, financing calculators, and maintenance tracking. Crucially, the entire ecosystem was built to be 100% compliant with Saudi Arabia's Personal Data Protection Law (PDPL). By implementing granular consent architectures and ensuring strict data residency, we proved that a feature-rich, data-driven platform can also be fully secure and compliant.
The new Changan KSA platform demonstrates how enterprise automotive brands can modernize their digital infrastructure. By unifying diverse product lines into one seamless, compliant, and commerce-ready experience, Almajdouie Motors has set a new standard for automotive retail in the region.
