Deepal KSA: Launching the "Digital-First" Automotive Brand
The Brand & The Challenge Late in 2025, the Saudi automotive landscape witnessed the arrival of a new challenger: Deepal.
As a sub-brand born from the technological powerhouse of Changan, Deepal represents the bleeding edge of New Energy Vehicles (NEVs). These aren't just cars; they are software-defined mobility platforms featuring gesture controls, augmented reality HUDs, and futuristic aesthetics.
However, launching a new nameplate in a crowded market is a massive hurdle. Almajdouie Motors needed more than a standard brochure site. They needed a digital experience that could communicate "future-tech" instantly. The challenge was to build trust for a new brand while simultaneously educating the market on advanced EV capabilities—all before the first car hit the showroom floor.
"Deepal isn't just about transportation; it's about interaction. We built a digital experience that feels as responsive and futuristic as the car itself."
"Digital Twin" Experience In collaboration with our partners, Bureau designed the Deepal KSA flagship site to be an extension of the vehicle's operating system. We moved away from traditional static imagery, opting for a "Dark Mode" aesthetic that mirrors the car's cockpit interface.
Immersive Storytelling: We utilized WebGL scrolling animations to deconstruct the vehicle’s technology—visually explaining complex features like the "Super Range Extender" and "Intelligent Cockpit" without overwhelming the user with text.
Virtual Showroom: Recognizing that many users would encounter the brand online first, we built a high-fidelity 3D visualizer. This tool allows users to interact with the car in a virtual studio, toggling lights, opening doors, and changing trims in real-time.
A Flawless Market Entry
The site launched successfully in late 2025, coinciding with the official brand reveal in Riyadh. Because the backend was built on the same robust, compliant infrastructure we architected for Changan, we achieved 100% PDPL compliance from Day 1. The result was a seamless ecosystem where marketing campaigns drove traffic to a high-performance landing zone, converting curiosity into qualified test-drive bookings.
Wafi Alghanim - Marketing Communication Manager At Almajdouie CHANGAN
By treating the website as a "digital product" rather than a marketing page, we successfully positioned Deepal as the tech-leader in the Kingdom’s NEV sector.
The Bottom Line
Introducing a new automotive brand requires precision. With Deepal KSA, we proved that a website can do the heavy lifting of brand positioning. By aligning the digital UX with the physical product's DNA, we helped Almajdouie Motors successfully plant the flag for the future of mobility in Saudi Arabia.
